There are huge amounts of assets and tips out there to enable you to benefit as much as possible from this really astonishing internet business instrument that is Shopify. What’s more, they are refreshed once a day.
- Payment Gateway
This is #1 and for a good reason. Not having your payment gateway will end in no sales period.
Ensure you have your payment gateway not only setup but also linked to your bank account or other account correctly.
Place a few test orders a week or so before launch and ensure payment is received as intended. This can save you a lotof pain an heart ache later once you have sales and attempt to collect your revenue.
Shipping and Fulfillment are another critical operation for any e-commerce store not selling digital goods.
Be sure you have a strategy to streamline your fulfillment process as much as possible. Smaller shops just starting out may over look this a bit. Even if you are a small shop, you should have at minimal a strategy in place for delivering your products to your customers as quickly as possible. Shipping time is one of the number one things your customers will rank you on when deciding to buy from you again next time.
- SEO and Marketing
SEO or Search Engine Optimization and SEM or Search Engine Marketing should be fully utilized when launching a new online business.
You will want to ensure prior to launch you have created social accounts for the various social networking sites. Be sure to brand and style your pages for each platform to ensure brand recognition and continuity in user experience. If you are migrating an existing shop to Shopify keep in mind your URLs to your sites pages will change and as a result you may take a hit in search engines while everything is being updated by Google, Bing, and other search engines. A good effort on your part to make your site as SEO friendly as possible will ensure less delay during this transition.
- Sitemap Submission
This is key to getting your Shopify store well established on Google and other search engines and ties directly into #3.
Shopify creates an auto-updated sitemap for all sites on their platform. You can find yours at yoursite.myshopify.com/sitemap.xml.
- Domain Setup
This should really be #1, without proper domain setup your site is dead in the water. Doing this early is important to ensure when you launch the site domain is mapping to your new Shopify shop correctly. Shopify makes this easy by allowing you to add a simple CNAME entry to point your www to their server. You then add your domain and Shopify will listen for requests to that domain and route them to your Shopify shop.
- Meta Tags
Meta tags are used by search engines to display your pages in search results. You may have seen them and not even known it.
- Responsive Shopify Theme
Today more than ever your customers are accessing your site using an array of devices.
This means one user see your site perfectly and the next may see minor flaws in the design unless good